• How To Be Succesful at An Art Fair

    How To Be Succesful at An Art Fair

    Have A Complete Range Of Prices

    Stay focused on your core sell, the beauty of your own art, don’t sell random trinkets. That said, not everyone may be able to afford it so have copies and smaller paintings too. A benefit if they buy even a small painting they are likely to come back at a later point.

    Display Prices Clearly

    It’s all about reducing friction – making it easy for people to buy from you. Make sure that all of your artwork is appropriately labeled. Your labels should answer basic questions like:

    • What is the size of this print?”
    • What is this painting priced at?”
    • “Does this Art have a title? “
    • Who Is it depicting?
    • “Type of paint etc?


    Accept Credit and Debit Cards

    Art is expensive, most people today don’t carry so much cash. If they go home to get the cash, they probably won’t return. Besides, handing over a wad of cash is a whole lot harder than swiping. Enough said.

    Offer Shipping as an Option

    By offering to ship their purchase, you make it easy for people to buy from you without carrying it around for the rest of the day. In addition, they might not be in their primary home and do not want to handle the painting and risk it getting damaged.

    The added benefits of this are that you can still display their purchase on your stand (with a nice SOLD badge), and you get their email address for future communication.

    Have a Sold Badge

    Offer to hold onto art till the purchaser leaves the fair and put on that badge.

    Giveaways: Have something for every visitor.

    It can be a business card, flyer, postcard, or printing out your artist bio. A little more creative, a painting with your name on it made into a puzzle everyone wants to please their kids, and it will create great vibes.

    Build Your Mailing List

    Continue selling after the craft fair by capturing your visitor’s name and email address. Often overlooked, building an email list is an essential part of marketing your art and brand. It’s as easy as having a sign-up sheet or an iPad with an app like Mailchimp Subscribe, GoCanvas, or JotForms. Think of ways to incentivize visitors to give you their email addresses.

    If you are not already on Faigyhager.com, join; it’s a great site with loads of traffic and a really lovely lady running it. Plus no fee to list and a low commission rate like 10%.

    Upselling – Make the most of every sales situation

    A range of products allows you to sell additional items to a customer to increase your sales value. If someone has already decided to buy from you, they are in a buying mode and will be more receptive to purchasing other items you sell. Have a range of products that complement each other.

    That means in style and idea.

    What You Need To Do Now

    Sign up now if you are an artist for the fair

    Tickets To Attend Event

  • The Spirits & Art Fair Is In Full Swing

    The Spirits & Art Fair Is In Full Swing

    The Spirits & Art Fair is in full swing; with tickets selling fast, let us fill you in on what is happening or at least part of what is happening. Remember, it will be a slow reveal. 

    The evening is promising to turn out to be a night that you can come to stroll the rows of art and immerse yourself in another world. 

    From Faigy Hager’s art of the old city where you can envision yourself walking the alleyways of Yerushalayim to the as of yet to be revealed artist that will bring you into the sublime beauty of Shtetl life.

    The evening is sizing to become a must-attend for Bourbon lovers as they will not want to miss the opportunity to meet and get hands-on with Binyomin Terebelo. What Terebelo Distillery is featuring will be just as hands-on as it can get.

  • How to Prepare For an Outdoor Art Fair

    Preparing for Rain in an Outdoor Art Fair

    As the weather may be unpredictable or there might be some drizzles at the art fair, here are our thoughts.

    Bring more covers than you think you’ll need, more containers, and more plastic bags. Also, bring a bagful of spring clamps to keep everything pinned firmly in place.

    Don’t just leave them in your car; please bring them with you.

    What Kind of Raincovers Do You Use in an Outdoor Art fair?

    A lightweight tarp that you can flip on and clamp down instantly.

    If need be an ordinary tablecloth, though, I find those blow off.

    Umbrellas and types

    In my experience, never enough; if you have umbrellas, you have the customers; keep handing them out.

    A well-vented umbrella clamped on top of an easel is fantastic in case it’s too sunny.

    I also use a central rectangular garden parasol. It’s vented and lightweight. 

    Protecting Art From Rain

    You can display board-backed prints in clear self-seal cellophane bags

    Rain At An Art Fair

    Rain At An Art Fair

    To be extra safe, tape the end; it only takes a pin-prick to let in water. However, UV rays will still eventually ruin the picture.

    If your selling routine is to be actively painting, and it should be your selling routine as it brings in onlookers, remember that umbrella that you have already placed on top? That buys me time should it start raining all of a sudden.

    Cover the board with another sheet of clear perspex and secure it with bulldog clips. This does the trick, but if the wind picks up too, store the original in a box until the danger has passed.

    How Do You Deal With Damp and Humid Weather

    In many ways, a heavy downpour is easier to deal with. You throw your covers over and wait for the rain to stop.

    Humidity is more insidious. It creeps up on you. There are sultry days when the air is saturated. This affects the paper.

    Protect them inside a plastic box with half a dozen large silicone sachets to absorb the moisture.

    If humidity is an issue, fine misty drizzle is a killer. It’s almost impossible to trade in those conditions because umbrellas make no difference. Pack up and head home.

    Wind Oh, My Wind and Rain Help!

    Believe it or not, it’s not the rain I worry about; it’s the wind. If it’s wind and rain, you may as well pack up. That said, it takes a lot for me to quit, and there are some things you can do to ease the pain.

    How Do You Secure Your Easel Against the Wind?

    The first thing to blow away is the lightweight easel. A simple test to see if you should even begin with painting the umbrella test if the umbrella can’t be open, don’t paint. Make sure you tie a stone to hold the easel in place.

    How Do You Secure Your Art Prints Against the Wind?

    Stick my prints to corrugated plastic display panels. They are the same panels printers use to make ‘For Sale’ signs.

    Velcro the panels to a metal frame and velcro the prints to the panels. Or clamp the panels onto the structure as a precaution.

    To Much Sun

    You would think the sun would be your best friend, and sure it brings out the crowds and cheers everyone up, but there are a few things to consider.

    For one thing, no one wants to stand around in the full sun for long. People seek shade if it’s very hot, and the good mood soon frazzles into hot and bothered. Bring a tent to offer shade.

    Pictures need shade. This is what happens.

    • Your prints appear bleached out.
    • Paper warps
    • Display sleeves wave
    • Velcro melts
    • Marks, smears, and scuffs are highlighted
    • Prints sweat inside their wrappers
    • Cellophane and perspex glare

    Adjust your display as the sun pans across the sky. Umbrellas are not just for the rain.

    Other Environmental Hazards When You Sell in an Outdoor Art Fair

    Birds and Insects

    Bird dropping what not.

    You will constantly be wiping, cleaning, and inevitably, squashing everything. 

    I can only work under the protection of an umbrella. That’s fine for dropping and the like. But insects have an uncanny knack for finding their way inside the cellophane wrapper. It’s an attack from all sides.

    It’s easy to casually brush away an insect only to squish it onto your artwork. Gently blow them away if you can; make sure your mouth is dry first. If that fails, use a feathered blending brush.

    Bringing the Right Clothes For an Outdoor Art Fair

    Always bring more clothes than you think you’ll need. It’s far better to take off layers than suffer the discomfort of not having enough.

    Always bring a rain jacket/windcheater, and as the season changes, dress in layers. You get cold standing around all day.

    In short, if you think you might need something, bring it along.

    The one thing not to wear is sunglasses. It’s intimidating and will hurt sales.

    Are There Any Advantages to Selling Art Outdoors?

    You would think that after listing so many reasons why selling outside is a pain in the backside; I’d jump at the chance to sell indoors. Not so.

    Decades of selling research show that if you want to sell non-essentials, you must capitalize on impulse, and the sure-fire way to do that is to be under people’s noses. That’s best achieved outside; luckily, outdoor pitches tend to be cheaper.

  • Our Artists


    Art. Bourbon. Passion. Stay Tuned Daily.

    Artist that will blow your mind! Artwork to review, Bourbon tasting contest review. Book your tickets now.


    Who We Are

    Faigy Hager

    Faigy Hager is a contemporary Jewish artist. Faigy enjoys painting contemporary style paintings for the Jewish home. She particularly works to express the joy in being part of the chosen people.

    Faigy is the founder of faigyhager.com, a platform catering to Jewish artists looking to sell their paintings to the public.


    Visit website

    Artist Faigy Hager


    Splitting Of The Sea

    Festival Of Joy


    Yosef Borenstein

    Physical Therapist

    Yosef received his Doctorate in Physical Therapy and Bachelor of Science from Touro College School of Health Sciences. Awarded the John R. Magel Future Clinical Researcher Award for his crucial role in researching and training Visual-Spatial-Attention and was featured as the class speaker at graduation.

    Yosef Chaim will speak about the link between Visual-Spatial-Attention and art, along, of course, with the way a PT views art.

    Visit Website

    Who We Are

    Binyomin Terebelo, Master Distiller at Terebelo Distillery Utica, N.Y. Creating original New York Bourbon,

     Terebelo harmonizes the classical art of distilling while aging to classical music.

     The array of finishes we offer from New York Bourbon finished in Tequila, Mezcal, and Rum to fresh fill wine barrels, meaning-filled still wet with wine hours after emptying, everything 100% corn and certified kosher by Star-K.

    The uniqueness of our distillery has earned us a spot on the Forbes list of ten coolest bourbons for 2022.


    Visit website

    Artist Binyomin Terebelo


    The Distillery


    Whiskey Still


  • Legal Compliance

    Build The Barrel provides market access to the United States, Build The Barrel is federally licensed to import and nationally distribute wine, spirits, beer, cider, and other alcohol products.

    We help brands and producers of all sizes and origins access the US market through our state and territory wholesale and out-of-state shipper permits. 

    Our Integrated Compliance System (ICS) provides real-time updates on the compliance status of your products in each market you enter. As soon as you’re compliant to sell, you’ll know.

    Our compliance capabilities include:

    • Labeling and standards of fill guidance for the United States and European Union
    • Step-by-step guidance or assisted submission as US TTB-required formula submissions
    • National label creation through a United States Federal Certificate of Label Approval (COLA)
    • State brand label registration where, required throughout the United States
    • Control state guidance in the seventeen government-controlled United States markets
    • Trade practice advisory for events, tastings, and marketing
    • Navigation of franchise laws in applicable markets in the United States across wine, spirits, and beer
    • Beverage tax payment and reporting in all markets we serve
    • Importer transitions and consolidations, including COLA, use up requirements
    • Expertise in Flavored Malt Beverages (FMBs) and Ready-to-Drink (RTD) beverages