• How To Be Succesful at An Art Fair

    How To Be Succesful at An Art Fair

    Have A Complete Range Of Prices

    Stay focused on your core sell, the beauty of your own art, don’t sell random trinkets. That said, not everyone may be able to afford it so have copies and smaller paintings too. A benefit if they buy even a small painting they are likely to come back at a later point.

    Display Prices Clearly

    It’s all about reducing friction – making it easy for people to buy from you. Make sure that all of your artwork is appropriately labeled. Your labels should answer basic questions like:

    • What is the size of this print?”
    • What is this painting priced at?”
    • “Does this Art have a title? “
    • Who Is it depicting?
    • “Type of paint etc?


    Accept Credit and Debit Cards

    Art is expensive, most people today don’t carry so much cash. If they go home to get the cash, they probably won’t return. Besides, handing over a wad of cash is a whole lot harder than swiping. Enough said.

    Offer Shipping as an Option

    By offering to ship their purchase, you make it easy for people to buy from you without carrying it around for the rest of the day. In addition, they might not be in their primary home and do not want to handle the painting and risk it getting damaged.

    The added benefits of this are that you can still display their purchase on your stand (with a nice SOLD badge), and you get their email address for future communication.

    Have a Sold Badge

    Offer to hold onto art till the purchaser leaves the fair and put on that badge.

    Giveaways: Have something for every visitor.

    It can be a business card, flyer, postcard, or printing out your artist bio. A little more creative, a painting with your name on it made into a puzzle everyone wants to please their kids, and it will create great vibes.

    Build Your Mailing List

    Continue selling after the craft fair by capturing your visitor’s name and email address. Often overlooked, building an email list is an essential part of marketing your art and brand. It’s as easy as having a sign-up sheet or an iPad with an app like Mailchimp Subscribe, GoCanvas, or JotForms. Think of ways to incentivize visitors to give you their email addresses.

    If you are not already on Faigyhager.com, join; it’s a great site with loads of traffic and a really lovely lady running it. Plus no fee to list and a low commission rate like 10%.

    Upselling – Make the most of every sales situation

    A range of products allows you to sell additional items to a customer to increase your sales value. If someone has already decided to buy from you, they are in a buying mode and will be more receptive to purchasing other items you sell. Have a range of products that complement each other.

    That means in style and idea.

    What You Need To Do Now

    Sign up now if you are an artist for the fair

    Tickets To Attend Event